Project
The world I can’t see: Experiences that interpret nature’s invisible story
Context
The Royal Botanic Garden Edinburgh delivers world-leading plant science, conservation, education and creative arts programmes. Together with its three Regional Gardens – Benmore, Dawyck and Logan – the ‘Botanics’ topography, soils and climate enable an exceptionally wide range of plant life, one of the oldest and most extraordinary plant collections on earth. The garden’s collection of living plants includes more than 13,500 species built up over centuries of global exploration. The herbarium collection of preserved plants includes approximately three million specimens, representing two thirds of the world’s flora.
Objective
The garden is keen to explore new content to engage directly with our smallest audience segment, visitors 16-24 years who make up only 7% of our 1 million annual visitors. The challenge seeks to interpret a single theme in a new and engaging format as part of our in-garden visitor experience. Choose a theme:
1. Lichens
2. Fungi
3. Pollinators
4. Wildlife
Course: Design in Europe Program, 2023
Community collaborator: Royal Botanic Garden Edinburgh, Scotland
