Project: On and Off the Buses – Unitrans (Davis bus transportation system) is celebrating its 50th Anniversary. They have grown from just two buses on two routes to almost 50 buses, 18 routes, and four million annual boardings. Propose a new or improved branding approach for Unitrans focusing on their schedule, marketing and promotional materials, and in particular their signage and the bus stop experience.
Course: DES187 Narrative Environments 2018
Partner: Unitrans Bus, Davis
